Рассказывать истории приходится людям разных профессий – не только писателям и сценаристам. Ведь зачастую, обдумывая доклад или презентацию, мы стараемся не ограничиваться скучным набором фактов. Но как рассказать о компании интересно или как сочинить для нее историю, если, кроме разрозненной информации, больше ничего нет? Модное слово «сторителлинг» придумал не Роберт Макки, но именно он, будучи преподавателем сценарного мастерства, к «рассказыванию историй» подошел системно. Он предлагает отказаться от набора сюжетов и создать драматическую структуру: выбрать героя, среди многих событий найти самое важное, нарушающее порядок вещей, перейти к преодолению препятствий, довести дело до кризиса, показать, как герой решается на, может быть, единственно верный шаг и начинает действовать, а затем либо победа, либо… окончательное поражение – каждый волен выбирать свой финал.

Книга представляет собой учебник для сценаристов, но, несомненно, будет полезна специалистам по связям с общественностью, маркетологам и всем, кто хотел бы научиться рассказывать интересно и, главное, убедительно.

4-е издание.

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Это, наверное, одна из немногих книг, которые переворачивают сознание и расставляют все по полочкам. Прочитав менее трети, я полностью поменял представления о фильмах, о Голивуде и вообще о кинопроизводстве. Понял почему что-то работает, что-то нет и главное как это работает.

В книге совсем нет «воды», все очень четко и по-делу. Видно, что автор – мастер, Мастер с большой буквы.

С моей точки зрения книга будет очень полезна всем, кто излагает свои мысли другим (не важно письменно или устно). Я бы вообще рекомендовал ее всем, кто хочет сделать качественный шаг в коммуникациях в своей жизни!

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Вам интересно узнать, что отличает хороший фильм от плохого? Почему есть кино-шедевры и из-за чего в Голивуде больше не осталось хороших фильмов?

Я не большой поклонник кино, но этот учебник для сценаристов мне рекомендовали многие. Идея проста – если ты поймешь как пишутся настоящие сценарии, то сможешь грамотно выстраивать свои публичные выступления и презентации… и это действительно так!

По ходу книги проводится масса картин, одни из них знакомы каждому, а какие-то я слышу впервые. К концу прочтения книги у вас обязательно получится не один десяток фильмов, которые вы захотите пересмотреть с этой книгой в руках.

В любом случае, после этой книги вы никогда не сможете смотреть фильмы по-старому. И как бонус, вы поймете, почему экранизация книги почти всегда будет хуже самой книги :)

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Нереально крутая книга. Все фильмы как по полочкам разложены. Теперь, проанализировав все свои идеи, поняла, почему они не зашли. Всем маркетологам, писателям, сценаристам и блогерам рекомендую.

","user_display_name":"Елизавета Демкова","user_avatar_url":"/pub/avatar/100/00/03/86/51/70/24/386517024.jpg","user_is_verified":false,"user_role":null,"user_id":386517024,"is_comment_left_by_reviewed_person":null,"created_at":"2018-08-24T02:52:47","likes_rating":15,"likes_count":17,"dislikes_count":2,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":5,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":3119137,"caption":null,"text":"

Купил книгу из-за интересной темы и отличных комментариев. Книга сильно разочаровала, очень много воды, чтобы добраться до конкретики – надо пройти порядка 100 страниц.

","user_display_name":"Aleksandr Fedorov","user_avatar_url":"/pub/avatar/100/00/01/64/61/39/86/164613986.jpg","user_is_verified":false,"user_role":null,"user_id":164613986,"is_comment_left_by_reviewed_person":null,"created_at":"2018-09-22T19:27:58","likes_rating":14,"likes_count":23,"dislikes_count":9,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":3,"replies":[{"id":15869122,"caption":null,"text":"

Aleksandr Fedorov, просто ты по жизни нытик)

","user_display_name":"reklart","user_avatar_url":null,"user_is_verified":false,"user_role":null,"user_id":10005225,"is_comment_left_by_reviewed_person":null,"created_at":"2023-05-16T18:05:22","likes_rating":-3,"likes_count":6,"dislikes_count":9,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false}],"is_user_profile_clickable":true,"source":"litres","replies_count":1},{"id":10687856,"caption":null,"text":"

Если вы новичок в написании сценариев или литературных произведений, то эта книга не для вас. Из азов здесь практически ничего нет. Данная книга подойдёт тем, кто имеет представление и навыки в написании истории, и хочет узнать нового. И эта не книга не о том, как снимают фильмы и прочая развлекательная фигня, это учебник, самый настоящий, с примерами, таблицами и объяснениями. Почему 4 звезды? Под конец стало скучновато. А в целом, рекомендую.

","user_display_name":"shak97.shak","user_avatar_url":null,"user_is_verified":false,"user_role":null,"user_id":657441670,"is_comment_left_by_reviewed_person":null,"created_at":"2021-07-14T22:35:12","likes_rating":7,"likes_count":10,"dislikes_count":3,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":4,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0}]}},"fulfilledTimeStamp":1743043306688},"getArtQuotes({\"artId\":5023304,\"limit\":5,\"url\":\"\"})":{"status":"fulfilled","endpointName":"getArtQuotes","requestId":"fUeMKmteBprqIJSQ8Mhmb","originalArgs":{"artId":5023304,"url":"","limit":5},"startedTimeStamp":1743043306488,"data":{"status":200,"error":null,"payload":{"pagination":{"next_page":"/api/arts/5023304/quotes?limit=5&after=Pmk6MH5pOjE4fnV1aWQ6NTc3ZjhiY2ItNjcwZi0xMWU3LTgyZGQtMDAyNTkwNWEwNjY2","previous_page":null},"data":[{"uuid":"578d4fc0-670f-11e7-82dd-0025905a0666","nickname":"bookeanarium_LiveLib","user_id":314329739,"user_url":"/chitateli/314329739/#quotes","selection_url":"/citata/578d4fc0670f11e782dd0025905a0666","selection_html":"

Если у слушателей есть возможность выбирать между прекрасным рассказом на заурядную тему и плохим на серьезную, то они всегда отдадут предпочтение первому. Человек, владеющий мастерством рассказывания историй, знает, как вдохнуть жизнь в любую мелочь, а бездарный даже глубокую мысль низводит до уровня банальности. Вы можете обладать проницательностью Будды, но если не умеете рассказывать истории, ваши мысли и идеи останутся сухими, как мел.

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Осторожные неопытные авторы подчиняются правилам. Малообразованные бунтари их нарушают. Мастера совершенствуют форму.

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На протяжении десятилетий сотни миллионов долларов вкладываются в покупку прав на экранизацию литературных произведений. Потом сценаристы читают их и начинают бегать по комнате, выкрикивая: «Здесь же ничего не происходит! Вся книга описывает то, что творится в голове персонажа!» Следовательно, первое правило адаптации следующее: чем безупречнее с литературной точки зрения роман или пьеса, тем хуже фильм.

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Нельзя убить свой талант, но невежество способно довести его до состояния комы.

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Ничто не является тем, чем кажется. Нет текста без подтекста.

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