*НАСТОЯЩИЙ МАТЕРИАЛ (ИНФОРМАЦИЯ) ПРОИЗВЕДЕН, РАСПРОСТРАНЕН И (ИЛИ) НАПРАВЛЕН ИНОСТРАННЫМ АГЕНТОМ ТАТУЛОВОЙ АНАСТАСИИ АНАТОЛЬЕВНЫ, ЛИБО КАСАЕТСЯ ДЕЯТЕЛЬНОСТИ ИНОСТРАННОГО АГЕНТА ТАТУЛОВОЙ АНАСТАСИИ АНАТОЛЬЕВНЫ.

Основатель сети «АндерСон» Анастасия Татулова и ее команда рассказывают о душе своего бизнеса, принципах, целях, смыслах, ценностях и философии, о том, какое значение «АндерСон» имеет для них, о любви. Здесь есть и личные истории, и конкретный опыт, который можно воспроизвести.

Эта книга для всех, кому интересны подробности становления крупного российского бренда, а также для предпринимателей, владельцев бизнеса и тех, кто только планирует открыть свое дело.

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Несколько лет назад подруга предложила отметить мой день рождения в замечательном кафе, которое она обнаружила неподалёку от своей работы на улице Гиляровского в Москве. Кафе в отдельно стоящем здании было совсем не похоже на обычные места для дружеских посиделок или спешных бизнес- ланчей, здесь не играла Европа плюс и никто не разливал пиво по гигантским кружкам. Зато было лето, невероятный клубничный суп, дурашливые подушки в виде крокодилов и овечек на стульях и приглашающий к диалогу Шляпник. И хотя мне исполнялось тридцать лет, лишней там я себя не чувствовала, даже когда услышала, как в туалете тихий голос рассказывает сказку. Атмосфера Андерсона говорила своим гостям: вы здесь, чтобы почувствовать себя хорошо. Через год мы вернулись на улицу Гиляровского отметить мой следующий день рождения.

Анастасия Татулова – основатель сети кафе «Андерсон», очень смелая и трудолюбивая девушка, которая никогда не позволяла рискам и скептическим прогнозам взять верх над своими мечтами и планами, будучи наёмным работником или владелицей собственного дела. О чём эта книга?

О том, что не всегда главная цель бизнеса – прибыль;

О том, что иногда обстоятельства складываются не так, как нам хотелось бы, но и с тем, что сложилось можно работать и стоит этому учиться;

О честности по отношению к ценностям/ семье/ трудностям/ людям, с которыми мы имеем дела/ самим себе;

О том, что современные тренды, несущие выгоду, могут проиграть только настоящей концепции;

О том, что ошибки – это болезненно, но нормально. Причем ошибки, как в бизнесе, так и в людях;

О том, как отказаться от востребованных wi-fi и тирамису, ради семейных ценностей и новой изюминки меню;

О девушках Андерсона и о том, почему нужно увидеть парад в парижском Диснейленде;

О том, что чудесная сказка не обозначает доброго сказочника, иногда за красотой стоят жесткий контроль, но штраф будет добровзносом тем, кому это очень требуется.

А ещё если Вы уже бывали в «Андерсоне», то наконец, узнаете три главных слова про это кафе и вопроса, почему именно тут Вам так спокойно и хорошо, больше не останется.

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Ну такое… Есть, конечно, интересные идеи и истории, но в целом я бы ничего не потеряла, если бы не прочитала эту книгу…

","user_display_name":"Ольга Попова","user_avatar_url":"/pub/avatar/100/00/03/79/51/11/07/379511107.jpg","user_is_verified":false,"user_role":null,"user_id":379511107,"is_comment_left_by_reviewed_person":null,"created_at":"2020-12-30T11:54:28","likes_rating":1,"likes_count":1,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":3,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":5073063,"caption":null,"text":"

Прочитал книгу за 2 вечера. Читается легко. Я не люблю книги про истории успеха, но эта книга приятно удивила. Авторы выставили напоказ всю «внутреннюю кухню» сети кафе. Книга показывает все сложности и заряжает энергией для преодоления препятствий. Интересно, познавательно и подталкивает к саморазвитию.

","user_display_name":"tempdk","user_avatar_url":null,"user_is_verified":false,"user_role":null,"user_id":18124674,"is_comment_left_by_reviewed_person":null,"created_at":"2019-09-25T12:48:07","likes_rating":1,"likes_count":1,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":5,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":6438055,"caption":null,"text":"

Хорошая, искренняя, вдохновляющая книга без прикрас и лощённой глянцевости. Открытая, настоящая история, в которой автор не боится пускать читателя в самую душу своей компании.

","user_display_name":"Ксения Ирица","user_avatar_url":"/pub/avatar/100/00/06/78/66/14/12/678661412.jpg","user_is_verified":false,"user_role":null,"user_id":678661412,"is_comment_left_by_reviewed_person":null,"created_at":"2020-04-14T11:56:44","likes_rating":0,"likes_count":0,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":5,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":6210468,"caption":null,"text":"

Безумно люблю АндерСон и восхищена командой! Вся книга ненавязчивое, легкое, юморное интервью о самых главных людях в компании. Начинаешь их представлять, потом сверять с профилями на фейсбуке и они ещё больше «оживают в твоей голове», даже появляются голоса и выражения лиц, как они решали сложные задачи или приходили к каким-то непростым решениям. Смеялась на некоторых моментах в голос. Невероятное чувство гордости за то, что это именно отечественная компания, наш собственный Zappos! Мечтаю об опыте в компании с такими ценностями и подходом АндерСоны, вы крутые и абсолютно все у вас просто вкуснятина. Когда я вернулась из 3-месячной поездки в Сибирь в Москву, сразу с ночного перелёта, не заходя домой отправилась в ближайший АндерСон на завтрак

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