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Я абсолютно, категорически не согласен с отзывом director. Название предполагает, что будет рассказано о том как быть убедительным в любой ситуации. А никак, об этом в книге не слова кроме: будьте позитивны, улыбайтесь, используйте юмор, берите на себя ответственность и прочая ерунда в таком же духе. Это не книга по продажам. В книге нет ни одного ответа на вопрос КАК? «директор» пишет никаких советов по манипуляции, да чего стоит только фраза: «что мне нужно сделать, чтобы такой уважаемый и уверенный в себе человек, как вы уделил мне немного своего драгоценного времени?» Это что фраза уверенного в себе человека и продавца? Какие техники? нет в книге никаких техник. Разговор о техниках начинается после 90% воды обильно разлитой в начале книги. А остальные 10% называется «техника», но никаких практических примеров и рекомендаций, а те которые автор таковыми имеет ввиду к продажам не приведут. С продавцами которые получили «такие бесценные техники» и научились «убеждать» по этой книге – очень быстро протянешь ноги. МГНОВЕННО!!! Жаль, по первоначальному фрагменту не смог оценить полезность. Раньше книги покупал только после похода в магазин, где есть возможность пролистать всю книгу, залезть в разные ее части, почувствовать. В электронной библиотеке такой возможности нет, только начальный фрагмент. я уже неоднократно ошибся, хотя раньше при выборе через магазин почти ни разу не купил нехорошую книгу. Автор может быть и практик, но с книгой он абсолютно не справился. По ощущениям это книга сухого теоретика.

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С трудом дочитал только что и решил сразу написать отзыв, пока свежо впечатление.

Потраченные деньги и время.

Книга – помесь дешёвых книг по развитию личности и продажам с элементами личной истории автора. Очередная писанина которая говорит что делать, но практически при полном отсутствии практических примеров, а упражнения данные в конце опять же указание что нужно сделать, а как вы уж придумайте сами, т.к. в книге по это не было ни слова.

Книга очень, я бы сказал даже, что из рук вон плохо структурирована. Одни и те же прописные истины по 150 раз, это влезло бы в брошюру А5 на 10-15 страниц.

Не книга, а словесный понос. Началось все с умения убеждать, потом про то, что надо заключать сделку, потом все в кучу. Бред.

Сам продажник и руководитель офиса продаж и такой фигни давно не встречал, как я сразу не раскусил? Взял, блин по акции.

Даже тем кто раньше вообще был далёк от продаж не советую читать, есть другие действительно важные и нужные книги. А уж тем кто более-менее что-то смыслит в продажах совсем, думаю, будет невмоготу. Тем кто продаёт В2В даже на километр не подходите. Жаль, что первый мой отзыв получился такой злой, ну вот реально выбесила книга, дочитал лишь только для того, чтобы быть дать свою личную честную оценку всего прочитанного.

Остаётся надеяться, что «автор» на своих тренингах действительно даёт что-то важное и полезное, только вот с книгой совсем не вышло.

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Книга написана практиком. При чем успешным, понимающим продажи на концептуальном уровне. Простые, ясные советы и рекомендации. Некоторые моменты мотивируют улучшать продажи. Никаких советов по манипуляции, только честные и правильные техники. Руководителям можно обучать по этой книге своих продажников, не опасаясь, что они получат ложную технологию продаж вместо работающей.

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